Vocabulary · FT lineage
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One of every chart family the FT Visual Vocabulary names.

Same house style applied to every chart type FT lists across nine relationships. Real Block & Coinbase data where it fits the relationship; illustrative data labeled in the source line where the relationship needs different shape.

01 · Change over time

Trends, trajectories, and inflection points.

V 1.1 · LINE
Block Gross Profit

The classic line — change over time, single series.

$4$6$8$10$12Gross Profit ($ in billions)FY21FY22FY23FY24FY25FY2021 - FY2025
Block · Form 10-K, fiscal years 2021–2025
V 1.2 · AREA
Coinbase Total Assets

Area emphasizes magnitude; the FY23 spike reads as scale, not just slope.

$0$50$100$150$200$250Total Assets ($ in billions)FY21FY22FY23FY24FY25FY2021 - FY2025
Coinbase · Form 10-K, fiscal years 2021–2025
V 1.3 · COLUMN
Coinbase Revenue by Year

Each period as its own bar — sign change visible at a glance.

$0$8$7.8$3.2$3.1$6.6$7.2FY21FY22FY23FY24FY25
Coinbase · Form 10-K, fiscal years 2021–2025
V 1.4 · LINE + COLUMN
Block Revenue & Gross Profit

Two encodings on one chart — backdrop revenue, headline gross profit.

$0$5$10$15$20$25($ in billions)RevenueGross profitFY21FY22FY23FY24FY25FY2021 - FY2025
Block · Form 10-K, fiscal years 2021–2025
V 1.5 · SLOPE
Block Operating Income · 2021 vs 2025

Two-period change without the noise of intermediate years.

FY2021FY2025Revenue$24Gross profit$10Operating income$2
Block · Form 10-K, fiscal years 2021 and 2025
V 1.6 · CONNECTED SCATTER
Coinbase Margin Path

Two metrics tracked together over time — the path itself is the story.

-100-50050345678Revenue ($B)Net margin (%)FY21FY22FY23FY24FY25
Illustrative — Coinbase 10-K composite, fiscal years 2021–2025
02 · Ranking

Order matters more than magnitude.

V 2.1 · ORDERED BAR
Vertical SaaS · FY25 Revenue

Sorted horizontal bars — the simplest ranking visual.

Block$24Coinbase$7Toast$5Samsara$1ServiceTitan$1
Illustrative — latest 10-K and S-1 filings, FY2025
V 2.2 · LOLLIPOP
FY25 Operating Income

Lollipop reduces ink — the dot carries the value.

Block$1.7Coinbase$1.4Toast$0.2Samsara$0.1ServiceTitan$0.1
Illustrative — public reports, FY2025
V 2.3 · BUMP
Sector Rank by Gross Profit

Tracks rank changes across periods — leader-board over time.

FY21FY22FY23FY24FY25BlockCoinbaseToastSamsaraService-T
Illustrative — composite, fiscal years 2021–2025
V 2.4 · DOT STRIP
Vertical SaaS · FY25 ARR

Many points along one axis — distribution and outliers at a glance.

$0$0.0$0.0$0.0$0.0$0.0median
Illustrative — composite, FY2025
03 · Distribution

How values spread across a dataset.

V 3.1 · HISTOGRAM
FY25 Revenue Multiples

Frequency of values within bins — shape reveals concentration.

141174009182635EV / Revenue (×)
Illustrative — vertical SaaS comp set, FY2025
V 3.2 · BOXPLOT
Revenue Multiples by Vertical

Median, quartiles, range — distribution at a glance.

0102030Vertical SaaSFintechMarketplacesConsumer
Illustrative — comp sets, FY2025
V 3.3 · POPULATION PYRAMID
Headcount by Function

Back-to-back distribution — left vs right of a shared axis.

BlockCoinbaseEngineering4,2001,800Product1,400600Sales2,8001,100Support1,900700G & A1,100400
Illustrative — composite SaaS company, FY2025
V 3.4 · DOT PLOT
ARR Distribution · FY25 Set

Discrete points instead of bins — preserves the actual data.

$0$0.0$0.0$0.0$0.0$0.0median
Illustrative — vertical SaaS comp set, FY2025
04 · Magnitude

Size comparisons — relative or absolute.

V 4.1 · PAIRED COLUMN
Block · Revenue vs. Gross Profit

Side-by-side bars per period — direct comparison of two metrics.

$0$5$10$15$20$25FY21FY22FY23FY24FY25RevenueGross profit
Block · Form 10-K, fiscal years 2021–2025
V 4.2 · RADAR
Operating Profile · Block vs Coinbase

Multi-axis comparison across normalized dimensions.

RevenueGross profitOp incomeNet incomeAssetsEquity
Illustrative — index 0–100 across dimensions, FY2025
V 4.3 · MARIMEKKO
Vertical SaaS Revenue Mix

Width encodes share, height encodes magnitude — two-dimensional.

Block63%Coinbase18%Toast13%SamsaraServiceTitan
Illustrative — vertical SaaS comp set, FY2025
05 · Part-to-whole

How a single entity breaks down.

V 5.1 · PIE
Block FY25 Revenue Mix

Use sparingly — only when comparing 4 or fewer slices.

Subscription & services 51%Bitcoin revenue 35%Transaction-based 12%Hardware 2%
Block · Form 10-K, fiscal year 2025
V 5.2 · DONUT
Coinbase FY25 Revenue Mix

Same logic as pie; the hole gives room for a centered total.

Transaction 58%Subscription 33%Custodial 5%Other 3%
Coinbase · Form 10-K, fiscal year 2025
V 5.3 · STACKED COLUMN
Block Revenue Composition

Composition over time — totals readable, segments comparable across years.

$0$5$10$15$20$25FY21FY22FY23FY24FY25BitcoinSubscriptionHardware
Block · Form 10-K, fiscal years 2021–2025
V 5.4 · TREEMAP
Vertical SaaS · FY25 Revenue

Nested rectangles — area encodes value, hierarchy is implicit.

Block62%Coinbase19%Toast13%
Illustrative — vertical SaaS comp set, FY2025
V 5.5 · WATERFALL
Block FY25 P&L Bridge

Sequential additive components — start, deltas, end.

$0$5$10$15$20$25Revenue$24COGS($14)Op exp($9)Loan losses($1)Other+$1Net income$2
Illustrative — Block 10-K composite, FY2025
06 · Correlation

Relationships between two or more variables.

V 6.1 · SCATTERPLOT
Revenue vs Net Income

Two metrics, one point per company — relationship visible at a glance.

-0.500.511.50510152025Revenue ($B)Net income ($B)BlockCoinbaseToastSamsaraService-T
Illustrative — vertical SaaS comp set, FY2025
V 6.2 · BUBBLE
Vertical SaaS · Three-way

Scatter with a third dimension encoded as size.

10203040500510152025Revenue ($B)Gross margin (%)BlockCOINToastSamsTTAN
Illustrative — vertical SaaS comp set, FY2025
07 · Deviation

Variation from a fixed reference point.

V 7.1 · DIVERGING BAR
FY25 Operating Margin vs Sector Median

Bars on either side of zero — winners and losers from the reference.

Doximity25%Coinbase20%Samsara12%Block7%Toast4%ServiceTitan(3%)Compass(8%)(40%)(20%)0%20%40%
Illustrative — sector median 7.0%, FY2025
V 7.2 · SURPLUS / DEFICIT LINE
Block Operating Income

Single line crossing zero — surplus and deficit eras visible.

($1)$0$1$2($ in billions)Op incomeFY21FY22FY23FY24FY25FY2021 - FY2025
Block · Form 10-K, fiscal years 2021–2025
Source · FT Visual Vocabulary (chart-doctor) · ft-interactive.github.io/visual-vocabulary

Spatial (choropleth, cartogram, dot density) and Flow (sankey, chord, network) families are listed in FT's vocabulary but require map data or graph data outside this dataset; not rendered here.